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Social Media: Marketing Considerations for Small business

It’s clear that social media continues to grow dramatically throughout the last few years and that to comprehend than 700 million active users, the number of Facebook users is Youtube monetization promotion easily more than twice the size of the entire population of the united states!

Its growth has been astronomical and today, millions of people are posting more personal and business information online than any other time. It’s happening at turbo speed with thousands of posts, twitter updates and uploads occurring every hour.

Recent research conducted by the Australian Interactive Media Industry Association (AIMIA) commissioned by Sensis Pty Ltd (May 2011, p. 10) indicates, that “62% of Australian Web users use a variety of social media sites, with many visiting every day and most at least a few times a week. inches It’s no surprise that with the millions of prospects from all over the world using these sites, every day, that so many businesses decide to include social media marketing into their marketing mix. However it also important to get a preliminary understanding of how these sites will be used and what’s involved in maintaining or resourcing your business presence on these sites. Your online presence can stubbornly hang on for a long time so don’t take too lightly how this can affect the perception of your brand in the market place. Devote more time to straight up thinking about whether social media is right for your business.

  1. Seek first to understand : It is very important that you understand basic fundamentals of how is social media is proven to work and how it’s being used. What are people and businesses doing with social media? What gets them results? Some of you may be thinking, how do i do this? You could could consider trying it out for yourself by setting up a personal account, then testing some of the features, or get a trusted friend to show you their account and guide you through. Alternatively there are so many resources and ‘how to’ items online about social media, that you could run a search on Google or on Youtube on a particular topic of interest and watch the video clips to get informed.
  2. Understand your purpose : What is your purpose is for using social media? What do you desire to achieve for your business by it? It is really important that you identify your purpose to get involved in social media (or any other marketing activity for that matter). You need to work out why you are engaging. What do you be ready to achieve? Do you simply want to build brand awareness, build relationships customers or identify new sales opportunities? Make sure be realistic in what you imagine you will be able to achieve.
  3. If you want to engage in social media, which sites are best for you? : With the plethora of social media sites available, the ones that are best for your business? Think about where your target audience would make friends online, and think about the amount of time and resources you would realistically be able to plan to maintaining and applying your site presence. The ones that are right for you? You might find that some are a better fit than others.

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