As the popularity of slick gangster rap, r&b and reggae music videos soar, urban music fans opting for to download music videos rather than getting in touch with or texting music television ripsave channels to request their favourite videos. Urban Music fans have been long-awaiting an alternative to UK music television channels such as MTV Base, The Box and Kiss TV, such as access to free music video viewing of the videos of their choice, as well as music video retrievals. At £1 minimum per video request, music fans are fast rerouting away from music television and instead watching music videos for free online and downloading them to watch on their iPod’s, mp4 players, BlackBerries and other mp4-compatible phones.
In this information age we’re living in, people want information fast and for it to be easy to access. Music fans want to hear good music for free, and if they like what they hear from an artist, they’ll want to visit that artist’s official website and Myspace page, as well as their Amazon and iTunes stores. Having all of this information listed with each music video will make music accessibility easier for the client, as well as connecting the distance between the fan and the artist. With easily-accessible music videos in your pocket, your ipod touch, phone or mp4 player will definitely breathe a new hire of life into those long bus, train and planes our educational career!
When asked about the future of video viewing, the founder of a leading website said “Music fans desire a platform to watch and download their choice of current and exclusive videos at a glance, while not having to pay to request them. inches He also went on to say “Independent music is just as popular right now as music from major record labels, and websites need to feature downloadable music videos by independent artists that viewers can observe on-the-go on iPod’s and other portable devices. It’s become obvious that music fans prefer to download their favourite artists’ music videos for their iPod’s and keep the videos for life, rather than spend £1 or more requesting from music video television channels”.