Partners buying white label casinos are always found. In this situation they take all the risk to advertise the casino and return of their expenses. On the other hand, this scheme is Click here convenient for them too. They can get good software for a small percent of its full cost, their organizational expenses are minimal : they don’t need to get license, organize processing and support service, solve problems with servers etc. Thus, with minimal investments somebody gets a good casino and begins to promote his well-known brand. Certainly, he gets only 50% %, but in partnership programs he would get only 30-40%, promoting somebody else’s brand. This scheme, in case of successful promotion, gives an opportunity of shopping for software out completely or selling a popular brand with its players. It seems to be a good variant for businessmen : beginners ready to invest tens of thousands dollars, but not millions dollars in their casino.
All the owners of white label casinos feel comfortable (although they take smaller or bigger risks). And what about players? It is not so convenient for them. Firstly, user is usually allowed to have an account and get bonuses only in one of the casinos, a parent or a white label one. The later does not want to mention parent casino or other competitors, that is why players usually get to know they may have spent time and traffic down the remove, only after they have registered or even made a deposit. Secondly, the risk in playing is increased, as the fellow member of interrelations appears : white label casino owner. It means, that a archipelago of problem solution becomes longer, and risks for players in case of parent-partner casino problems arise.
How can one recognize a white label casino? It is not easy, because there is usually no information about a parent casino (although some casinos leave the parent casino indications in the site text or picture, for example, in the statement of payments). White label can be identified through its support telephone number : it matches for a parent casino (although the casinos of one group often use the same number). The poorest casinos may leave the standard site design. Besides, one can go to the software producer’s site : white label casinos are not mentioned there. One may also simply use search option, most of the sites support the list of casinos with definite software and usually do not list white label.
Thus, it turns out, that white label casinos (as well as poker rooms or bookmakers) give good opportunities to businessmen-beginners, who would like to have their own respectable casinos, but are not ready to invest much. For players such casino is not the best playing house to play : the risks are higher, so it is preferable to gamble in a parent casino.
As far as the whole white label online casinos issue and the question as to why they are here, the answer is easy : they want to bring in more money, no matter what.