Why use social media marketing?
Many of today’s successful businesses have been around for years, long before the internet was a viable option in marketing a product. Although billboards, TV tv ads, and radio and print advertisements have been successful in the past, they’ll not have the impact they once did in today’s market. Many people no longer check the newspaper for movie times, they reference online venues. Many people no longer hand-write letters, they in an electronic format draft emails. Many bashful away from garage sells when they can utilize Craigslist. While some may resist information, this country and other world contains technology more and more every day. This is not something to dread or obsess with upon; it is something to take advantage of!
For anyone born after 1980, it is easy to notice the growing popularity of social networks and it does not take a genius to spot the direction in which our world’s social media market’s popularity will continue to move. People from the age of 20 to 29 use social media more than any other age group, with 41% spending 11+ hours a week on social media sites. Age 30 to 39 is the next most popular user base of social media, with 37% of them spending 11+ hours a week on social media sites as well. While the younger age groups on these networking sites is often more interested in social status, the older groups will focus on marketing and advertising. Understandably, most people have heard of Facebook, which is among the most largest social networking website to date. Facebook has over 500 million users, half of which log-on one or more times per day. Among the US internet inhabitants, 72% are members of Facebook, with ages 18-24 seeing the most rapid growth. That is 36% of this country’s internet users check out a single website each day! It would be exceptionally hard to find another approach with that kind of impact. Twitter, LinkedIn, and blogs are are just some of the other popular social networks available today, all providing remarkable accessibility to a large crowd.
Social media is the fastest growing marketing tool, and any business not capitalizing on its numerous capabilities could be at a disadvantage to its competitors. Hanging around and not taking advantage of this vastly growing marketing tool is an opportunity that companies are missing. Business is ever evolving and so must marketing campaigns to keep pace with the competition. So then why wouldn’t someone immediately have a go at social marketing? It cannot be money, as most of these networks are free. It cannot be experience, because anyone can outsource their social marketing for dirt cheap. Most people just are unsure. They don’t really know what it is, nor understand its capabilities. But most importantly, they are unaware of the positive economic growth it will potentially have on their company.
Social media marketing is the attempt to broadcast various forms of media over social networking technologies, plain and simple. A few perks of social media include increased exposure, increased lead generation, gaining of new partnerships, increased traffic, and marketing cost discounts. An average of, 88% of marketers using social media have reported increased exposure for their business. Almost half of they who employed marketing tactics through social media for 12 months or less reported new partnerships gained. Users who spent 6 hours or less each saw their lead generation increase, and 58% of small business owners using social media marketing were more likely to see marketing cost discounts.
The internet offers this world with new products, capabilities, and tools that have no time before been possible. Social media marketing provides the ability to potentially influence hundreds, thousands, or even millions of people for a fraction of the cost of outdated advertising models. It is the responsibility of today’s businessmen to spotlight the future of the market and the direction it is heading. Social media is a wise investment for almost any company and will also be more beneficial the earlier it becomes integrated within a company’s strategic thing. Social media networking will still only grow, and my best advice at this point is to ascertain your brand as soon as possible through these means.